Wednesday, September 30, 2009

Internet Marketing - The Power of the List

As I mentioned, I am working on some internet marketing projects. Because of this, I am always looking for good information on the topic.

In the beginning, all I found were ads for pricey eBooks, training programs or membership sites. Lately, to my surprise, I have stumbled on quite a bit of good info that is free or inexpensive (under $20). My goal is to get started without spending a whole lot of money, so I've been happy lately.

There is a trade-off to getting the free information. In most cases, you have to join someone's email list. To me, this is not a big deal. It's just something you have to do. Worst case, I can opt-out of the list if I don't like it. I do understand that for some people, this is a big issue, because you like to heavily guard your email address. To those people, I suggest that you set up a special email account just for the purpose of signing up for unknown lists. That way, you don't interfere with your more important email.

In the beginning, I thought it was odd that someone wanted to give me a free or inexpensive eBook or training about how to become an internet marketer, how to make $5 per day or how to get started in Article Marketing. Now that I have read these eBooks and watched the training videos, I understand. It's all about the list. These professional internet marketers are willing to give up a little bit of profit to expand their list.

What is the power of the list? The list is comprised of people who are interested in a particular subject. Not only are they interested, but they are seeking more information. Having such a list of targeted prospects is key to any type of marketing. It is more valuable to be able to send out a steady stream (daily, weekly or monthly) of desired information that contains links to related products than it is to rely on random visitors to a website.

The question I am exploring now is the importance of the list being an email list. Isn't a feed a similar list? If I set up a feed to this blog that only pulls posts related to internet marketing, don't I also have a list of interested readers that I could market to? Of course, I don't know what their addresses are, but I can use this to get started, right? Maybe the difference is that a feed is still indirect. I have to rely on the subscribers of my feed to read regularly,unless they have the feed delivered to their inbox. With an email list, I know my information gets to their inbox. Either way, I don't know if they read it or not.

In any case, this is an interesting topic. When I figure out how to set up a list, maybe I'll try it. But then, I also have to figure out what I am going to send out to the list and how often. Right now it sounds daunting, but I'm sure I'll figure it out.

P.S. - The links to internet marketing resources you find on this site are sources that I am using. I have most likely signed up on the author's list to obtain the information, and I have determined that they are sources of legitimate information. Hopefully it will be a bit easier for you to find what you are looking for.

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